McDonalds and Millennials : A Love Story?

McDonald’s is in the midst of a major of a rebranding. The burger behemoth is losing monetary ground to other restaurants such as chipotle, whose fresher ingredients and healthier options entice and resonate with 20-30 somethings. McDonald’s wants to tap into the buying power of that demographic. Adding Kale and Turkey burgers and such are an attempt to regain trust of a generation that not to long ago decided to pull back from the chain, especially after the 'pink slime revelations.


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